CTO Learning Labs

Welcome to CTO Learning Labs, the free educational platform created to help tourism and hospitality professionals grow their expertise and deliver welcoming, memorable experiences for every visitor.

Who Will Benefit

Student illustration

Student

Learn foundational tourism principles and gain practical skills for entering the hospitality industry.

Destination Management/ Marketing Organization (DMMO) illustration

Destination Management/ Marketing Organization (DMMO)

Enhance your destination marketing strategies and learn best practices for sustainable tourism development.

Hospitality Staff illustration

Hospitality Staff

Develop exceptional customer service skills and learn about Colorado's unique attractions and experiences.

Tourism Industry Business or Professional illustration

Tourism Industry Business or Professional

Stay current with industry trends and expand your knowledge of Colorado's tourism ecosystem.

What You'll Gain

Key Takeaways of CTO Learning Labs

Gain insights into Colorado's diverse destinations, tourism attractions and experiences.

Champion the Value of Tourism

Understand tourism's positive impact on the economy, culture, and environment in Colorado communities.

Increased Connection

Provides an opportunity to foster collaborate and knowledge-sharing.

Enhanced Visitor Experience

Provides the tools and information needed to deliver high-quality experiences that benefit both visitors and residents.

Testimonials

Eliza Voss avatar

Eliza Voss

Aspen Chamber Resort Association

We hope the business community takes full advantage of the CTO Learning Lab platform we've developed in partnership with the Colorado Tourism Office. It's a great onboarding tool for new employees and helps establish a shared foundation of Aspen-specific knowledge—for both new arrivals and longtime team members. Aspen has always taken pride in delivering exceptional guest service, and we hope this resource becomes a valuable asset for all our frontline employees.
Candance Payne avatar

Candance Payne

Prairie Development Corporation

This CTO Learning Lab option helps us reach volunteers and paid staff with interesting videos and details that save training time for tourism venue managers and expand the availability so well. Without the CTO Learning Lab, we would know little about our region or the state so it's a big win for Colorado and our region to have a CTO Learning Labs! I love learning about the other areas of Colorado in such an engaging way!

What to Expect

01.

Specially Curated Content

Courses designed to address tourism industry priorities, from sustainability and visitor experience to marketing and workforce development.

02.

Flexible, On-Demand Learning

Access educational resources anytime, allowing users to complete courses at their own pace.

03.

Interactive and Engaging Material

A mix of videos, case studies, quizzes, and real-world applications to enhance learning.

04.

Professional Growth

Participants gain valuable skills to support career advancement and industry leadership.

Our Partners

Our Partners List:

  • City Of Outray Administration Logo
  • Pueblo Logo
  • UC Health Logo
  • Logo Scenic Byways
  • 3 Sisters New Logo
  • Colorado Springs
  • Canyons & Plains Logo
  • Greeley Logo
  • ASC Logo
  • GCB Logo Summer
  • Alamosa Logo
  • Telluride MV Logo